Alumni Career Services for Schools

Last week a young alumna called me asking for help. She was looking to make a career change, and was hoping I could provide some networking resources.

We chatted for a while. She outlined the field she was interested in, showed me her resume, and described her future plans. In turn, I gave her the names of some people from our School community who I thought she should speak to (alumni, faculty, parents). I directed her to our LinkedIn group, and gave her some networking tips. At the end of our conversation, I also suggested make use of her university alumni connections, and explore their career services.

She remarked that she had tried, but found her university services lacking.

This led me to the following thought(s): do independent schools in general offer alumni career services? If not, why not? Is the assumption that a university or college alma mater will be the more likely place for a graduate to turn, and therefore it isn’t worth it to run full-fledged career services? While many alumni would think immediately of their university for alumni career networking, I wonder how many would also think of their high school connections.

I plan to explore this in a future post, and am using this one as fodder for conversation, feedback and resources. Give me your two cents in the comments. Thanks!

Changes and Other Perspectives

Living in a new place and taking on a new role means that things have changed for me both personally and professionally; changes that will likely be reflected in this space.

I’m no longer managing school-wide communications campaigns, BUT that doesn’t mean I’ve lost interest in social media and outreach tools. Far from it in fact.

It does mean, however, that I will likely start injecting other aspects of communications, engagement, outreach and relationship management into my posts here. Heck, you might even get a few, “here’s what I’ve learned about living abroad” tidbits too.

In the spirit of all that, here is one of those tidbits: when you move to a new place, you have the opportunity to meet a lot of new people. This is your big chance to stick your hand out and say, “Hi, I’m new here.” It’s networking, that thing we all talk about doing online. Making those connections up front will help you in the long run, professionally and personally. Thanks to my new friends and colleagues, I learned how to get my home internet set up quickly. I learned where I can find root beer. I even avoided certain disaster by purchasing and utilizing dishwasher salt.

Sure, those things are somewhat silly and trivial (not the internet one, though – that was vital). But those people, their knowledge and their connections will help me out in the short and long terms. And hopefully my connections and knowledge will help them as well.

Upcoming Social Media Conferences

What’s your professional development plan for the Spring? If you’re heading to one of the following conferences, please make sure to say hello.

I’ll be in San Antonio, TX, next week for the Academic Impressions’ Social Media for Advancement and Admissions: Moving from Tactics to Strategy conference. It’s from March 21-23. We’ll cover a wide variety of social media topics from ROI to student generated content, and the conference is designed for both admissions and advancement staff. Hashtag: #aisocmed

Next up I’ll be at the CASE Social Media and Community conference in San Francisco, CA from April 13-15. This event is near and dear to my heart as I was last year’s Conference Chair. This year’s program will take a look at geosocial tools and analytics, plus there’s a tweetup sponsored by CASE and Alumni Futures on 4/14. Hashtag: #CASESMC11

Alumni Futures Round Table

Andy Shaindlin of Alumni Futures and I are convening a day-long meeting for educational advancement professionals – those who work in alumni relations, communications, and fundraising. This is your opportunity to be a part of a group of about 10 participants, each of whom will have 30 minutes to get input and feedback from the rest of the attendees on either:

- a new idea or a new direction in their work that they want to share with others,

or

- a challenge or problem they face in their work, to brainstorm possible solutions

The goal of Alumni Futures Round Tables is to give educational advancement professionals the opportunity to learn directly from colleagues, innovate, and brainstorm new ideas in the profession.

Join us on Tuesday, May 18th in Claremont, California for the Alumni Futures Round Table.

Full details and registration information available here >>

Three Ways to Make Social Networks Work for You

How can you get the most from social networks? There’s a lot more to it than posting photos and status updates.

Tune in to the Conversation
People are talking about you behind your back. Its up to you to find out if it’s good, bad, or otherwise. Search sites like Twitter for your brand, school or group and get a sense of what’s being said in real time (for example, here’s what people are saying about Trident Layers gum on Twitter). The conversations you tune in on will help you judge how current communications initiatives and goals are being received, and help you adapt your approach accordingly. If there is no conversation…then you have another problem on your hands.

Use Your Audience as a Resource
Your fans already have a vested interest – they know your brand and product best. Solicit them for feedback and get new ideas and advice. Sites like My Starbucks Idea and Vitamin Water’s Facebook presence are examples of the ways you can solicit feedback and participation from your biggest fans and advocates.

Research Key Players
Sites like LinkedIn give you a direct channel to connect to and learn more about people. These could be individuals you don’t know yet but want to, or people you’ll be interacting with in the future. LinkedIn can give you valuable information: who you know in common, professional and educational background, groups and interests. These points of reference can be very helpful in a fundraising meeting, job interview, or on a sales call.

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