Hello Europe

May 27, 2012 Leave a comment

The folks at CASE Europe have welcomed me with open arms since arriving in London last fall. I’m happy to say I’m presenting at two events this summer:

First, at Online Management: Beyond Social Media, a daylong seminar put together by Ellie Lovell of Warwick University (follow along with #caseonline if you can’t be there in person).

And second, as part of the first ever schools programme at the CASE Europe Annual Conference, speaking with Tracy Playle of Pickle Jar Communications.

Please let me know if you’ll be in attendance, and stop by to say hello!

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New Role, New Home

October 23, 2011 4 Comments

I am thrilled to announce the next step in my professional life. As of Monday, October 24, I will begin a new full time position at the American School in London as Associate Director of Advancement for Alumni Relations. I have relocated from Southern California to the UK and am living in central London.

ASL is a k-12 independent school with a diverse, international alumni base. I’ll be a part of an enthusiastic advancement team, and I will be using my alumni relations and social media experience to deliver programs and services to ASL’s alumni.

I plan to continue to blog in this space, to present at conferences and workshops, and to volunteer. But for now, I’ll be spending the majority of my time getting settled and learning all I can about ASL and the UK.

Thank you all for reading, and being a part of a start of the next chapter for this blog and for me.

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Upcoming Social Media Conferences

March 17, 2011 Leave a comment

What’s your professional development plan for the Spring? If you’re heading to one of the following conferences, please make sure to say hello.

I’ll be in San Antonio, TX, next week for the Academic Impressions’ Social Media for Advancement and Admissions: Moving from Tactics to Strategy conference. It’s from March 21-23. We’ll cover a wide variety of social media topics from ROI to student generated content, and the conference is designed for both admissions and advancement staff. Hashtag: #aisocmed

Next up I’ll be at the CASE Social Media and Community conference in San Francisco, CA from April 13-15. This event is near and dear to my heart as I was last year’s Conference Chair. This year’s program will take a look at geosocial tools and analytics, plus there’s a tweetup sponsored by CASE and Alumni Futures on 4/14. Hashtag: #CASESMC11

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Engaging Young Alumni

November 2, 2010 1 Comment

I’m in Atlanta this week serving as a faculty member for the Academic Impressions “Reaching Young Alumni: Key Building Blocks for Lifelong Relationships” conference. I’ll be talking about social media strategy and engagement, including topics like community management, developing strategy, and getting buy-in from the higher ups in your institution.

If you’ll be at the conference, please say hi. And if not, follow along on Twitter with the hashtag, #AIYoungAlumni.

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Can’t We All Just Get Along: Web & Print Communications

May 31, 2010 5 Comments

I’m delivering two seminars on social media at Castle Press in Pasadena, California. Yes: a printing company has asked me to talk to its clients about web communications and social technology.

This leads me to an important point: computer-based communications have captured a great deal of attention of late. This does not mean that printed communications are useless and irrelevant. Quite the contrary, in fact: I believe that bringing together print and pixels is key to creating a cohesive, comprehensive communications strategy. Don’t let trendy software determine your communications strategy. Instead, think about your goals, audiences, budget and messages. Then, use those as the basis for developing your strategy. Just because “everyone else” is using a particular tool doesn’t mean it’s the right tool for the goals you’re trying to reach.

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