Blogging is Dead. Long Live Blogging.

Though blogging has been around in one form or another for 20+ years, “modern” blogs have revolutionized the way we receive news and information. Blogs allow for much more flexibility in terms of content creation, delivery and timeliness than more traditional mediums like TV and print. Blogs have even changed who we get our content from: professional journalists no longer have exclusive rights to reporting news and information. And thanks to blogging, we as as readers have the ability to interact with the content and engage in a conversation through comments – heck, we can even write about other blogs on our very own blogs.

But as microblogging services like Twitter evolve and provide a faster, more nimble way to post content, it begs the question – is blogging dead?

I say that blogging is alive and well – here’s why:

1) Blogs are old news, but they’re still relevant

Just because blogs have been around for a while doesn’t mean they are irrelevant. Blogging is just another delivery method – like websites, widgets, RSS, status updates, newspapers and magazines. They function really well for delivering specific kinds of content and engaging constituents in conversation. Blogs have a place in communications strategy, and are still a relevant way to to get your message across. And blogs show no signs of slowing down, either. Check out this chart from just a few months ago comparing blogging and microblogging growth.

2) Blogs give greater flexibility and interactivity than microblogging

Ever try to write a thoughtful, insightful, relevant thought-piece in less than 140 characters? Sure you have. But there’s no way that 140 characters can give you the platform to dive in to real substance, provide insight, and invite conversation around a particular topic. Microblogging might allow you to do one or maybe two of those things, but certainly not all of them in the same place at the same time.

3) Blogs aren’t static

Blogs, by their very nature, are constantly changing. While that usually refers to content, it can also refer to format, functionality and design. It’s time for blogging to evolve and improve just like any other technology. Innovative new tools like better widgets, more streamlined layouts and greater integration with tools like Twitter will help keep blogs relevant. What do you think the the possibilities are for updating and refreshing the ways blogs work without sacrificing their utility?


One Response to Blogging is Dead. Long Live Blogging.

  1. Keir says:

    I often opine that a blog, in the classic sense and regardless of the content format – be it audio, video, text etc: is just a stream of content (1) focused on a specific subject of interest (2) provided through web-based technology (3).

    On the other hand, content posted arbitrarily online can now be discovered, shared and indexed with more relevance due to services like twitter, google, delicious and facebook – like one giant blog. So, does this mean that the blog format is ‘dead’? Absolutely not! It will continue to change (think mobile web) and grow.

    For instance, we (my company) use the blog format in some of our enterprise marketing communication products: What we call our ‘channel platform’ (see one here: ). Which is, for all intents and purposes, a blog. The key factor for our clients, is that they’re keen to leverage their content assets and create a mini-community, but still retain control over the content and copyright by having it all in one space.

    Old tech, new trick! I would be interested to find out about others doing innovative things with blogging platforms. Anyone?

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