Can’t We All Just Get Along: Web & Print Communications

I’m delivering two seminars on social media at Castle Press in Pasadena, California. Yes: a printing company has asked me to talk to its clients about web communications and social technology.

This leads me to an important point: computer-based communications have captured a great deal of attention of late. This does not mean that printed communications are useless and irrelevant. Quite the contrary, in fact: I believe that bringing together print and pixels is key to creating a cohesive, comprehensive communications strategy. Don’t let trendy software determine your communications strategy. Instead, think about your goals, audiences, budget and messages. Then, use those as the basis for developing your strategy. Just because “everyone else” is using a particular tool doesn’t mean it’s the right tool for the goals you’re trying to reach.


5 Responses to Can’t We All Just Get Along: Web & Print Communications

  1. Pingback: » Can't We All Just Get Along: Web & Print Communications « Adaptivate

  2. Lori Croy says:

    I have said for many years that technology should provide a solution to a problem—not be a solution in search of a problem.

  3. I also think this is an important discussion for practitioners. It’s easy to get caught up in _what_ we do (print publications, websites, social media, whatever) and lose sight of _why_ we do it.

    It’s not about the printed piece or the pixels, it’s about the strategic goals of the communication program. As long as we can keep our focus at that level, the ways in which we deliver our messages become functional rather than the be all end all.

    • Elizabeth Allen says:

      Great comments Lori and Charlie. It’s all too easy to lose sight of the big picture when you spend your day focusing on details.

  4. Lynda says:

    I was lucky enough to attend both seminars and they were both informative and entertaining. You are an excellent presenter. I need to sleep on all the info. that you shared with us but I am sure there are more questions to come. Thank you for a great day.

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