Sharing Your Success Part Five: Bringing it All Together
January 20, 2011 3 Comments
This is the fifth in a series of posts exploring some of the ways you can gather data about your social media presences, make sense of it all, and report your findings. Read all five parts; the most recent post is at the top of the page.
You’ve done the gathering, analyzing, crunching, and assessing – now you need to create your report and summary. You’ll want it to be clear, concise, and easy to digest. Make sure you know who it is intended for, and what level they are within your organization. Managers, directors, trustees, volunteer leaders? What types of information do those different groups need, and what questions will they have?
The key is to break down your report into categories. You can plug and unplug each category for the audience you are addressing. I’ve created a template to guide your efforts. Download it here (45K PDF). Copy and paste the general outline of the template into a new document and fill it in with your own organization’s information.
Here are a few tips for working with the template:
- Start with an executive summary. This will give people like trustees and VPs a high level overview of your progress, goals, and the status of your efforts.
- Assess your audiences and stakeholders. This is critical for making strategic decisions about engaging those groups. The more you know about your audience(s), the better. Show off what you know.
- Describe your efforts in all of your social media tools separately (Facebook, LinkedIn, Twitter, YouTube and so on). Show qualitative and quantitative data. Draw conclusions and make assessments.
- Highlight new tools and trends. Describe technologies that are new to the social media space that might solve a problem or fill a need within your organization. Explain why these tools are on your radar screen, why they may be effective, and if/when you plan on using them in an official capacity.
- Restate your communications strategy. It is important to remind your reader that everything you do is governed by big picture, long term thinking.
- Briefly summarize your report and write a conclusion.
These tips will help you provide the information your reader needs without bogging them down in unnecessary detail. Over time, your reports will help you assess long term growth and change in your social media efforts.