May 31, 2010 5 Comments
I’m delivering two seminars on social media at Castle Press in Pasadena, California. Yes: a printing company has asked me to talk to its clients about web communications and social technology.
This leads me to an important point: computer-based communications have captured a great deal of attention of late. This does not mean that printed communications are useless and irrelevant. Quite the contrary, in fact: I believe that bringing together print and pixels is key to creating a cohesive, comprehensive communications strategy. Don’t let trendy software determine your communications strategy. Instead, think about your goals, audiences, budget and messages. Then, use those as the basis for developing your strategy. Just because “everyone else” is using a particular tool doesn’t mean it’s the right tool for the goals you’re trying to reach.