Student Generated Content: Part Five

This is the fifth post in a series on integrating student-generated content into communications, particularly in social platforms. Read the entire series here.

Below are two great examples of blogs and other presences that highlight student generated content.

Example One: Beyond the Elms from my alma mater, Scripps College

Beyond the Elms is written by current students as they begin to explore their options for life after college: graduate school, entering the workforce and entrepreneurship. Students also discuss their searches for summer internships, interviewing tips and other career-related endeavors. Valinda Lee, Assistant Director of Career Planning & Resources and manager of the student bloggers, shared a great success story with me via email:

“One of my writers is interested in going into literary criticism. In one of her posts she mentioned the names of a few critics who she admired. One of them must have had a Google alert set on his name and found the blog entry. He left a comment offering help to the student, and they connected for a great informational interview. He happens to have connections to her midwest hometown and put her in contact with an editor of a paper there.”

Thank you Valinda!

Example Two: Videos from Students on Ice

The Students on Ice Foundation offers educational expeditions to the Arctic and Antarctic for high school students, focused on helping young people gain a better understanding of our planet and environment. During each expedition, students share their experiences and impressions, all of which are captured on video. These videos are then uploaded to the web, giving visitors a first-hand account of the students’ adventures. The videos are also a great way to thank donors and others who helped make the trip possible. Watch the clips from the 2010 expedition to Antarctica here. You can also follow their upcoming journey to the Arctic here.

Looking for even more examples? Check out this shared Google spreadsheet created by Kyle Judah (@KyleJudah) listing student blogs from institutions around the world.

I know there are many, many more examples out there. Please share yours in the comments! I hope this series of posts has inspired you to think about how your organization can use student generated content to reach your many audiences.

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Student Generated Content: Part Four

This is the fourth post in a series on integrating student-generated content into communications, particularly in social platforms. Read the entire series here.

Managing student staffers can be tricky. Here are some things to remember:

Put Someone in Charge

A single member of the professional staff should be responsible for student workers. Having this point person helps eliminate confusion on where to go for guidance and assistance, both for student workers AND staff members. Brainstorming, determining the content calendar, and selecting topics can be highly collaborative activity, but one person should have the final say on editing decisions and other issues.

Be as Clear as Possible

Describe what you have in mind when giving directions to your students. Be specific. Don’t tell your students to “go take some pictures.” You won’t be happy with the result. Instead, say something like, “take photos of people, make sure you can see their faces. Make your photos tell a story.” This way, you won’t end up with random photos of the sky, the ground, or other “interesting” shots you probably won’t be able to use.

Provide Feedback and Evaluation

Meet with your students on a monthly basis to share the results of their posts. Show them the number of hits, comments, and any other feedback. Tell them how they’re doing on meeting deadlines, working with the team, etc. Make sure they understand the impact of their work on your larger audiences – this will motivate your students and make them feel like part of the team.

“Pizza is not Pay”

That’s my mantra. Student content generators are valuable members of your team. Don’t try to buy them off with pizza and soda. Compensate them with a monthly stipend, pay them on a post-by-post basis, or have them work for an hourly wage. Thank your students for their hard work with more than money: offer to serve as a professional reference, and publicly thank them whenever possible.

In an upcoming post: some great examples of student generated content.

Student Generated Content: Part Three

This is the third post in a series on integrating student-generated content into communications, particularly in social platforms.

So you’ve identified your student content creators…now what?

It’s time to give your team the tools and the guidance and  they need to work efficiently. Here are a few things to remember:

Provide Tools and Technology

You wouldn’t expect a professional staffer to provide their own computers and office supplies to get the job done; treat student workers the same way. Give them access to office cameras, software, hardware, and anything else they may need to create and edit content.

Provide Admin Logins and Access

Trust students with the keys to the castle, but do so with caution. If possible, give students medium-level access to your social media and administrative tools. For example, some blogging platforms will allow you to provide the ability to upload content without the permissions to make it “live” to the public. This cuts down on overhead for you, and helps students learn the tools.

Lighten Your Workload

Create a workflow that is as simple as possible, clearly defining who does what, when. The key is to cut down on re-posting, copy/pasting, and reformatting. The more work you can have the student take care of on the front end, the better. Give them their own login (as described above) and you’ll save time. Instead of taking a blog post sent to you via email, pasting it into your blogging software, re-doing the formatting and adding tags, you can just review and approve the post.

Coming up in future posts: managing students, choosing appropriate tasks and responsibilities, and compensation.

Student Generated Content: Part Two

This is the second post in a series on integrating student-generated content into communications, particularly in social platforms.

Identifying Student Content Generators: Where to Find Them, and What to Look For

One of the most important elements of student generated content is identifying the great students who will create it. The first step isn’t hitting the quad with a fist full of fliers to find help, but rather to identify your stakeholders and audiences. Who are you trying to reach (alumni, prospective students, parents, community members)? How will your content be relevant to them? What types of content will have the greatest impact? What are your goals for this project? The answers to these questions will differ from campus to campus, and maybe from department to department. But the answers will provide valuable insight into the types of content – and therefore, students – you should be looking for once you begin your search.

Finding Students: Where to Look and Who to Ask

Now that you’re ready to seek out student talent, make use of your colleagues and partners on campus for recommendations and leads. Speak with faculty members whom you trust to identify talented students. Talk with admissions, athletics, and student affairs. These groups work directly with students every day, and are your in-house experts. And don’t forget to engage with students themselves: talk to those active in clubs, campus activities, student newspapers and student government.

What to Look For

Interviewing students for this role is important. Take it as seriously as you would if hiring a professional. First, the basics: make sure the student has the skills and the talent to create content. Ask for samples of their work, dependent on the role you’re filling. Blogger? Ask for a writing sample (make it a quick test in-person, and consider doing it without computer-aided grammar and spelling checks). Photographer? Ask for a few of the shots they are most proud of. Videographer? Get a few samples of their work for reference.

Also important: their personality. Get a sense of who they are as a person, including their interests, experience, their professional, educational and personal goals. Also consider what I call “interestingness,” – background, where they’re from, and those characteristics that make them unique. World traveler? Sailing enthusiast? Accomplished pianist? Find out.

Finally, remember that one of the goals of working with students is creating and fostering a relationship with your audiences. The student workers you select should be personable – not only online, but in person. Find students who would be great to take to an event for alumni, donors or admissions.

Cautions

Set expectations for the students and for your staff. Make sure that everyone understands their roles and responsibilities by avoiding confusion about what the students are there to do, and how they contribute to the team.

Do your homework: check the “digital footprint” of your potential student staffer. Take a look at their profiles on social sites, read their personal blogs, check out their online photo galleries. Make sure you have some sense of their online reputation up front. This accomplishes two things: 1) you get a better sense of who they are and 2) you are aware and prepared for issues that could crop up later (inappropriate photos, comments, etc). Depending on what you find, you may not want to hire the student in the first place.

And finally, Independent School folks working with kids or high school students: get parent permission. Even if your students aren’t minors, make sure you consult your legal team to make sure everything is on the up and up.

What other advice and insight do you have? Post a comment.

Next post: training!

Student Generated Content: Part One

This is the first post in a series on integrating student-generated content into communications, particularly in social platforms.

What is Student Generated Content?

Student Generated Content is photos, videos, podcasts, tweets, blog posts and more supplied by current students that are intended to enhance and augment your communications. You can implement student content in a variety of ways. The key is to integrate student-generated content into your overall communications strategy – not tack it on to a pre-existing approach.

In the coming weeks in this space, you’ll see a series of blog posts on working with students. I’ll cover topics including identifying, training, compensating and managing student content creators, examples of projects you should and should not assign to students, and provide some examples of institutions and organizations with great student content.

To kick things off, here’s a brief look at some of the pros and cons of working with students to create content for your social platforms.

Pros:

  • Students are a low cost workforce. You can employ a team of student content creators for less money than professionals.
  • Students can speak first hand about life on campus – they know your culture and community better than anyone.
  • Alumni, prospectives and parents love to hear from students; give your audiences a window into the student experience.

Cons:

  • Students are students first! They have midterms, labs, projects, papers and more at any given time. Your content deadline may not be the highest thing on their priority list.
  • Students are on an academic calendar. Summer, spring break and winter break mean time off for them and a content drought for you.
  • They require a significant amount of up-front direction and management. Ultimately, though, this leads to a working relationship built on trust and a strong fundamental understanding of your institutional voice, strategy and goals.

Ready to take the plunge? Stay tuned for more in the coming weeks.